In a four page memorandum from the University of Southern California board of trustees, the school named its new Athletics Director and announced remarkable steps in the distancing - if not severing - of a school from one of its most dazzling stars.
"The Trojan Family honors and respects the USC sporting careers of those persons who actions did not compromise their athletic program or the opportunities of future USC student-athletes," the memo said, a shot across the bow at Bush and dishonored basketball star O.J. Mayo, now a member of the NBA's Memphis Grizzlies.
USC will "remove athletic jerseys and murals displayed in recognition of O.J. Mayo and Reggie Bush by mid-August - before the incoming class of students moves on campus - from Heritage Hall, the Galen Center, and the Los Angeles Memorial Coliseum. The university will also return Mr. Bush's 2005 Heisman Trophy to the Heisman Trophy Trust in August."
The trophy that USC has in its possession will be returned. Reggie Bush has already been told by the Heisman Trophy Trust to keep his personal copy of the trophy.
Since 1966, two copies of the trophy have been awarded to each winner, one for the player and one for the school.
Bush has described the scandal, in which USC has been penalized severely by the NCAA for "lack of institutional control", as "death without dying."
Fellow USC alum and former Saints TE Billy Miller wrote this tirade on his twitter account today: "USC made one great move today with Pat Haden as AD and one really dumb one with the Reggie Bush decision. I might get in trouble for this but they are not returning all the money from his jersey sells or the bowl money or the TV money! Take down what ever you want but to USC players and staff know Reggie was one of the best things that happened to the school. The system is what needs to change and the way the Mafia (NCAA) come come down on a player or school and not answer to anyone is a shame." And later, "Ok I'm done, take away the fact that he is my boy, the whole thing was handled poorly and not in any ones best interest."